MERIT Beauty Review: Effortless Beauty with Clean Ingredients

Want to achieve a glowing complexion via Zoom and in real life? All with a minimalist beauty routine? Then look no further than MERIT Beauty. This brand is dedicated to providing silky smooth formulas that apply seamlessly and offer a stunning, dewy finish.

In just one year, the brand has already amassed an impressive 122,000 followers on Instagram. MERIT hasn’t just made a name for itself in the world of beauty – it’s been featured in business magazines like Forbes and FastCompany and continues to be the talk of the town in beauty magazines like Glamour, Vogue and Allure.

Want to perfect your beauty knowledge? Read our MERIT Beauty review – we’ll walk you through all the little (and big) details about the brand, its most popular products, customer reviews and important FAQs to help you make your decision.

MERIT Beauty Overview

MERIT Beauty was founded with one goal in mind – “to be well-curated essentials that deserve a place on your vanity.” The brand was founded in early 2021 by Katherine Power and quickly gained admiration for her simple yet stunning collection of beauty products.

A serial entrepreneur, Power had already founded the popular skincare brand Versed in 2018 and co-founded a clean wine startup with Cameron Diaz and fashion brand Who What Wear.

The idea for MERIT came to her after her 5-minute makeup tutorial went viral on IG and she realized there was a gap in the market for luxurious, natural and buildable products.

Highlights

- Collection of essentials with a minimalist, natural finish to simplify your mornings
- Clean and beneficial ingredients
- Vegan and cruelty-free
- Extensive shade range
- Bundles available
- Free shipping on $40+ (US only)
- Free makeup bag with first purchase

Since this brand is a bit newer, there aren’t that many products available. But you know what they say – good things take time. Below, we’ll cover all 7 of the brand’s current products.

With a simple base, a brush for easy application, and mascara and lip gloss to finish off the look, this brand has the natural look complete. And who doesn’t love a simplified, minimalist routine that takes no time and still looks totally natural?